The HECM world is going to be changing rapidly over the next several months, with marketing efficiency more important than ever. Here’s what we’re seeing around the country right now:
- Endorsements are up 18.3% for Jan-Jul, putting the industry on course for a total between 53,000-57,000 loans, which just happens to be the 2014 and 2015 levels
With that growth, it’s more unusual to see areas declining in our top 10 lists than growing:
- Houston is the only top 10 city to show fewer loans year to date, dropping -12.1% to 210 loans
- 3 of the top 4 zip codes by volume are lower than last year, including the top 2 (84790, a HECM Purchase success story and 32162, Florida’s leading zip)
- All 10 of the top states and counties are showing growth, illustrating the need to dive into geographic detail
Find out where HECMs are growing in our full report by clicking the image below.
And if you’re interested in finding the little nuggets in your states, our Dashboard is the easiest tool to explore your market. Call Jon McCue at 682-651-5632 for your free trial.